You may have a question about how
to get more clicks on Pinterest, not how would I get more followers on
Pinterest? Or on the other hand, how would I get more impressions on my pins?
That's the right question. It means that you realize what is worth battling for
in the Pinterest world. And the main real metric that you ought to pay
attention to is your clicks from Pinterest, meaning the traffic that you get
from this platform to your site, or your affiliate offers that you promote with
your account. Along these lines, how about we start the topic.
From this article, you will
learn what are the worst mistakes you could probably be doing on your pins that
are minimizing the chances to get clicks from Pinterest.
The first tip is about the quality of the Pins you publish.
Don’t make ugly pins on Pinterest. Pinterest is a platform for people who like beautiful things. It's a visual search engine and people who go to Pinterest, they naturally prefer things that look nicer. So, you don't want to go to your website as you see here. So many pins that these people just save whatever images they had on the site. If you looked at it on a mobile device, it would still be very blurry and pixelated. So, this kind of activity doesn't help your account at all, because over time Pinterest starts collecting these negative engagement scores. It starts seeing that people who don't like to save your pins don't like to click through your pins. So overall, the account quality is suffering when whenever you are creating those ugly pins, just because you don't want to spay spend extra time and effort on creating proper Pinterest-optimized images.
The next tip that will drive you
a lot of clicks from Pinterest is compared to the pins, those aglet pins that I
showed you. Many of them were square pins. So, as you can see from the general
search results on Pinterest, they are never showing those square pins. They're
always showing vertical images. So, your pins have to be vertical. Or else you
will have miserable results with clicks because the majority of Pinterest users
are on mobile devices. And that's the nature of the platform when you're on a mobile
device. You want to see the vertical type of content and they get this vertical
pin they get a lot of space compared to horizontal or square images, a lot more
space on Pinterest. And the recommended image ratios on Pinterest are from two
to three image ratio up to one to two.
Using Hashtags
Hashtag search is showing your
pins based on their recency. So, for the most recent pins, just go to hashtag
search. When you go to a regular Pinterest search, you will see beans that the
platform is ranking high because they're the best. They're not the most recent
pins, they're the best pins. If you search on Pinterest, you don't see those
ugly pins showing up. Because that's not a hashtag sorry, that hashtag shot
search is just showing everything that was published recently with this
hashtag. And that's the only way you can surface on this Pinterest platform
those applicants. Otherwise, Pinterest will never show you ugly pins. And
that's why you're never getting traffic from Ugly pins.
The next thing is that if you
want to get a lot of clicks from Pinterest, you need to make sure that your
pins have a resolution of at least 600 pixels wide. So, it means that if you
have an image that is smaller than 600 pixels, it might look on some devices it
might look blurry. And it will overall have a lower quality image based on how
Pinterest algorithm analyses the image. And also based on how users are looking
at European. So, 600 pixels is their minimum, a lot of people are getting
confused by the sizes. And think that 600 pixels are the only size of the pins
that you the recommended size of the pins. It's not, it's the minimum width of
your image, your image can be 600 by 900, then it will be a two to three image
ratio, or it can be 600 by 1200 pixels. And that makes it a one to two image
ratio, or your image can be 700 by 1400.
The next tip is that text
overlay is a must. If you look in some niches, for example, in DIY and home
decor, you will notice that a lot of pins that are popular and ranking high on
Pinterest, will be pins without any text overlay. This is specific to this
niche. If you remember the search for the mumpreneur keyword, there was most of
the pins were with text overlay. Because of the mompreneur niche, they are
explaining what the pin is about and trying to drive traffic to their site.
Whereas in home decor, most of the pins, or a lot of pins are just something
that people saved to their boards. And people like saving some beautiful
images, some ideas that they might then apply at their home. And that doesn't
necessarily mean that people will click through to your site, they might have a
board with 100 different ideas of these kitchen islands and doesn't mean that
you will get any traffic from those pins. So yes, it takes a little bit of
extra work and effort to create those Pinterest-optimized pins with text
overlay.
But it's very important to have
text overlay on your photo, not just any random text and not just copying the
SEO title of your post, we will explain in the next tip, how you have to work
with these text overlays to get clicks that is important to add those text
overlays. And we explained how easy and quickly you can do this with a free
graphic design online tool called Canva. If you use Canva.com, you don't have
to be a graphic designer, you don't need to learn Photoshop. For example, to
make a beautiful text overlay and create several versions of pins, you can do
it within five or 10 minutes.
The next tip is that your text
overlay must have a hook. We agreed already that the text overlay is a must.
But now you also need to think about what kind of text overlay will help you get
clicks. And as I mentioned, just copying and pasting the entire title of your
post usually is very counterproductive. Because the text overlay is supposed to
be short, you need to use bold and very clear fonts, the text of your pin has
to be bold and easily readable on any kind of device even if it's a small
mobile device.
So, the text cannot belong, but
it has to be linked to your website. So, people want to click they have so many
reasons to click through from this pin. And I have to make a note here that
when you're looking at the top search results, you will often find some pins
that have no text overlay. And they have a lot of repeats and they're popular
pins. But they might be generating a lot of saves like saves are equal free
pins. But people like to have them on their boards, but you'll never know how
much traffic these pins are generating. And most of the time people just like
to have this image on their boards, and they don't need to click through. Just
the fact that it's a beautiful photo and people like to save, it doesn't mean
that the owner of a website is getting a lot of traffic from it. So, a good
text overlay for something about decluttering could be how to declutter your
home in 10 minutes in a day.
The next tip will be for eCommerce
sites. So, we wanted to just explain why the simple images on the white
background don't work and on Generate clicks. So, people on Pinterest are open
to multiple ideas. This is the nature of Pinterest users. They're so different
from people who are searching on Google. Because on Google, usually, you know
exactly what you're looking for. And you insert this exact longtail keyword
where some Pinterest users are looking for inspiration. And for some ideas
about a generic topic, sometimes even for inspiration in a very generic niche
is it's just headset or Bluetooth headset in general. And so, people are open
to multiple options. And they prefer pins that show them these multiple
options.
So as an E-commerce site, you will get a lot more traffic out of one product photo if you show them multiple versions of this product in different colors. This helps you to get clicks from people who have different tastes. And also, another way to generate more clicks is to show some matching products together in the same image in the same photo with your main product that you're trying to get traffic to your website.
These infographic pins are
getting super popular just because of the number of saves. But the problem is
that people don't have any reason to click on your website when you have five reasons
for something and then you give them away from all the five reasons and even
explanations for them.
The next tip is about adding a
call to action to your text overlay. It's important to have this call to action
on the image itself. Here are two examples. One of them they're saying “Get a
free eBook”. So, it gives you a reason to click through to the side. And on the
right side it's so I call this stronger call to action because they say call
gets grabbed download and on the right side you have a softer call to action
when they just added an icon of this clicking has to Write it's an icon that
demonstrates the action that you want the user to make.
We see a lot of people are
getting confused about is how many clicks you should be expecting to get from
Pinterest are based on the number of impressions that you are getting. So,
imagine that you have a pin that you published a couple of days ago, and you see
in your Pinterest analytics, that this pin has gone 40 impressions, but there
are zero saves and zero clicks. What does it mean? Is it a bad pin? What's
going on? Maybe Pinterest doesn't even work for your niche for your website.
That's how people build, those castles in their heads based on a few pins that
didn't get any clicks yet.
But there is a wrong in this
thinking. The wrong thing here is that you suppose that 40 People looked at
your PIN, let me show you on the Pinterest Help page about Pinterest analytics.
What do Pinterest impressions mean? It's the total number of times Europeans
were shown. So, the keyword here is shown. It doesn't mean that people looked
at your pin. But imagine your experience as a Pinterest user, and think that
the others are doing something like that, when you're searching for something
on Pinterest, you will probably scroll down about two or three times before you
see any pin that grabs your attention. And then what you will do next, you will
click on it and it's called a close-up. That's where people often completely
miss, then there is an extra step that is called an A close-up, then you will
see the whole pain you will see the description, and then you can click on the
pin to go to the website.
Let's look at the definition of “close-ups”,
it's the total number of times people viewed a close-up version of your pin. So
that's actually when people are looking at your pin compared to impressions, it
means that someone actually stopped and looked at your pin and took a decision
either to click through or not to click through. When they're just scrolling
down the feed out of 60 pins that they scroll down through, they probably
stopped their eyes on maybe two or three pins maximum. So, if you have 40
impressions, it doesn't mean that any of these 40 people saw your PIN or looked
at your pin.
So, that’s it for now and we’ll be
back here with a new article.
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